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THE PRINCIPLES OF SPORT MARKETING - GARY BERNSTEIN

PUBLISHED JUNE 2015 BY SAGAMORE PUBLISHING


Edited by Gary Bernstein with significant contributions from a lineup of sport researchers, practitioners, and instructors delivers a current, vibrant, and exciting in-depth look at sport marking principles and trends today. Created from the insights of sports experts, this comprehensive text explores as many as six or more fresh concepts and topics surrounding sports marketing with reader-friendly examples specifically drawn from the world of       sports. The authors connect sport industry-specific content with current         issues and trends and provide readers with a balance between theory           and practice. Sport marketing is ever changing and growing, and the             new text, The Principles of Sport Marketing, truly captures these                   transformations in the sports world today.

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BOOKS & Published articles

NON-PROFIT RECREATION AND SPORT ORGANIZATIONS - GARY BERNSTEIN

PUBLISHED JULY 2016 BY SENTIA PUBLISHING


The book is especially suited for students studying sports and recreation management within
business or social work focused courses, as well as students seeking an overview of sport
management principles within recreation or leisure study programs. Nonprofit Recreation and Sport
Organizations: Principles and Practices in Leadership and Management delivers viable and attractive
career alternatives in sports, recreation and leisure management. This text will educate and
expand the reader’s knowledge of the many career choices and options that exist for leisure,
recreation and sport administrators in the nonprofit world. It will provide excellent direction and
guidance for the sports and recreation manager and will help professionally prepare the reader in
their pursuit of best practices. The book provides a comprehensive introduction to the principles
of management and their practical applications to sport, leisure and recreation organizations in
the nonprofit sector.